MEMBERSHIP & EVENTS STRATEGIST

Build experiences people actually show up for.

I help female founders create profitable in-person experiences — real rooms, real relationships, real revenue.

A smiling woman with long black hair, wearing an off-the-shoulder floral top and rust-colored pants, poses with her hand on her chin and jewelry on her fingers and wrists, standing against a yellow background.

FRIENDSHIP FIRST, BUSINESS SECOND

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FRIENDSHIP FIRST, BUSINESS SECOND |

Group of women and children at the beach during sunset.

Online is easy to start. Almost impossible to keep.

Big launch, great content — and by month four the group chat is dead. Not because the content was bad, but because nobody actually knows each other.

In-person changes the math. Get people in a room even once and they stop being customers. They become friends who happen to pay you.

Retention Is A Relationship Problem

A member with three friends inside your community doesn't cancel. A member with none was always going to.

One Room Changes Everything

A single in-person touchpoint does more for retention than a year of content. It costs less, too.

Connection By Design

People don't bond because you put them in a room. They bond because you structured the room. That part is teachable.

Profitable From Day One

Free to paid is the hardest conversion in business. I've done it the hard way so you don't have to.

What I’ve watched transform everything


Wherever you are, there’s a next step

Tune in to The Magic of IRL Podcast

Honest conversations about hosting, community and building a business that brings people together.

Here, You’re Never a Number